You keep reliving the past
You may have forgiven intellectually, but your emotions, body and behavior continue to react as though the past is happening now.
Swords of Illumination ™ · 48-Week Global Group Coaching
Can you imagine having a simple, elegant process for manifesting the life you desire?
Swords of Illumination ™ is the process. SOFI Group Coaching is the program that helps you live it.
Understand how your subconscious programming is shaping your experience. Heal what continues to pull you into the past. Consciously create the person you choose to become.
48-week journey
Weekly live coaching
Maximum 12 participants
Private global community
Personalized I AM Studio
™
Not wishful thinking
A structured process for changing the identity, focus, decisions and behaviors from which your life is being created.
Your past may explain your programming.
It does not have to keep creating your future.
Why the same experience keeps returning
You can know exactly what needs to change and still keep living what you no longer want.
You may have read the books, explored mindset, healing and manifestation, and developed a deep understanding of yourself. Yet conscious understanding does not automatically change the deeper programming influencing your reactions, relationships, habits and results.
You are easily pulled out of yourself
Criticism, disappointment or perceived rejection can activate a version of you that you believed you had already left behind.
You know more than you consistently live
Understanding is not your problem. The challenge is sustainably embodying what you already know.
You no longer recognize who you have become
A loss, relationship, career transition, success or prolonged responsibility has left you questioning who you are and what comes next.
You have achieved but still feel disconnected
Your life may look successful from the outside while something inside feels misaligned, unfulfilled or incomplete.
This is not necessarily a lack of intelligence, discipline or desire. The deeper pattern may simply never have been changed.
The Work
A structured process for becoming the conscious creator of your life.
Swords of Illumination ™ is not another collection of information. It is a progressive process for illuminating the unconscious patterns shaping your life, healing what no longer serves you, consciously creating your identity and integrating that identity into the way you live.
I
Illuminate
See the programming beneath your reactions, relationships, habits, expectations and outcomes — without judgment.
II
Heal
Work with the experiences, emotional intensities and meanings that continue to hold your energy in the past.
III
Create
Stop waiting to discover who you are. Consciously create the identity, roles and outcomes that reflect the life you choose.
IV
Embody
Translate what you create into your language, choices and daily behavior. The aim is not simply to think differently, but to live differently.
Discover · Learn · Apply
This is how the SOFI work becomes transformation.
01
Discover
See clearly what has been creating your experience.
Discover the unconscious patterns, meanings and illusions influencing your identity, reactions, relationships and results.
- Humanity’s hidden illusions.
- The relationship between ego and soul.
- Why the physical world is structured around contrast.
- How meaning influences your reality.
- Why healing the past gives you greater power to create the future.
- Humanity’s capacity to consciously create identity.
02
Learn
Understand the principles behind conscious creation.
Learn how free will, meaning, contrast, powerful questions, subconscious programming and aligned action influence the life you experience.
- The real manifestation process.
- How to reduce unhelpful mind chatter.
- How to discern between ego and soul.
- How to recognize and interrupt unconscious patterns.
- The spiritual principle of Be, Do and Have.
- How to integrate what you know with how you live.
03
Apply
Turn understanding into a way of being.
Apply the principles to your identity, relationships, habits, decisions, roles and desired outcomes.
- Create the personal systems that support who you choose to become.
- Practice behaving congruently with that identity.
- Gather evidence that change is becoming lived rather than theoretical.
- Bring the journey together through your personalized I AM Studio ™ .
Discover what has been creating your life. Learn how to change it. Apply the work until it becomes who you are.
A SOFI Transformation Story
When identity changes, everything built upon it can begin to change.
Many people come to SOFI having already created success, acquired knowledge and developed considerable self-awareness. Yet external achievement cannot resolve an identity that feels internally misaligned.
Travis Steffens had achieved many of the things he believed he wanted. The deeper work was recognizing the identity patterns operating beneath those achievements and consciously creating a different way of being.
Participant Stories
What the work has meant to others.
Real people. Real experiences. Real application.
“
The biggest change for me hasn’t been what I’ve learned. It has been where I’ve chosen to direct my energy.
“I have spent the last three months moving my energy away from the past through greater self-forgiveness, understanding and acceptance. That alone has made a real difference.”
Callum
SOFI participant
“
Today, I’m choosing peace, joy and the things that truly fill me and my family up.
“I am still growing, but I already feel more like myself than I have in a long time.”
Leyla
SOFI participant
“
This is the deepest work I’ve ever done.
“It is changing my whole life, not just surface-level things.”
Victoria
SOFI participant
“
I didn’t just learn about joy. I found it.
“The work showed me who I was and who I wanted to be. Not as an idea, but as a lived reality.”
Loka
Speaker, entrepreneur and coach
“
I had achieved the things I thought I wanted, but I was performing a version of myself rather than actually being one.
“When those patterns shifted, everything around me shifted with them.”
Travis
Business leader
“
The person I have become has changed my destiny.
Transformation becomes sustainable when the work moves beyond information and becomes identity.
Ryan
SOFI Student and Now Head Coach
Is SOFI for you?
Something keeps pulling at you.
You may not yet have the language for it. But you can sense that your current way of living is no longer enough.
SOFI may be right for you when…
- You have completed considerable personal-development work, but the same deeper patterns continue to return.
- You know what you need to do but struggle to live it consistently.
- You are tired of overthinking, comparison, judgment, control or emotional reactivity.
- You feel disconnected from yourself despite having created a life that appears successful.
- You want to heal the past without allowing it to define your future.
- You want a life guided by purpose, fulfillment, peace and authentic identity.
- You are prepared to participate rather than passively consume more information.
SOFI is not for everyone.
- You are looking for a quick fix or weekend breakthrough.
- You want someone else to prescribe your identity.
- You want pre-written affirmations rather than creating your own language.
- You are unwilling to examine your choices, patterns and meanings.
- You want information but do not intend to apply it.
- You cannot currently commit to one weekly coaching session and personal integration practice.
- You require acute mental-health or crisis support that should be provided by an appropriately qualified clinical professional.
You may be ready. You may simply be curious. Or you may decide the program is not for you. All three outcomes are valid.
The Foundational Text
The book gives you the map. The program helps you live it.
Swords of Illumination ™ explores the conscious creation of identity, purpose, roles, outcomes, values and decisions.
Through the parallel stories of Yoshi and Tom, the book asks how we stop living by inherited expectations and begin living in alignment with who we consciously choose to be. Knowledge and reflection are only the beginning. SOFI Group Coaching provides the structure, practice, accountability and community required to turn the principles into a lived experience.
A copy of
Swords of Illumination
™
Guided application of the foundational principles
Weekly supporting material and practical tools
A structured identity-creation process
A Final North America Cohort with David
David C. Olcott's Last Dance
In September 2026, David C. Olcott will personally lead his final North America SOFI group coaching cohort.
For one final 48-week group journey, David will bring together more than 30 years of coaching expertise, lived experience and mastery.
As the best-selling author of Swords of Illumination ™ and steward of SOFI, he will personally guide participants through the principles, practices and transformational process at the heart of the work.
This is a rare opportunity to experience SOFI directly with the person who has spent three decades helping people illuminate their programming, heal the past and consciously create who they choose to become.
Following this cohort, David will devote his primary time and creative energy to completing Swords of Illumination ™ Book Two and serving as Executive Producer of the Swords of Illumination ™ film production.
This is not the end of David’s stewardship of SOFI.
It is the beginning of its next chapter.
September 2026 · North America · Maximum 12 participants
The Journey
48 weeks. One transformation journey.
Every phase moves you toward one central destination: your personalized I AM Studio ™ . It is not a bonus added at the end. It is the single core deliverable around which the entire SOFI journey is designed.
01
Weeks 1–5
See clearly
Awareness
Understand how meaning is created and how conscious, subconscious, physical and spiritual influences shape your experience.
02
Weeks 6–15
Clear interference
Healing
Explore the beliefs, memories and emotional intensities that continue to influence your present, and reclaim energy held in past events.
03
Weeks 16–20
Decide who you are
Choice
Move from unconscious reaction to conscious choice and accept ownership of the identity you are committed to creating.
04
Weeks 21–28
Create your identity
Creation
Develop the language of your identity, clarify your important roles and begin practicing the person you have consciously created.
05
Weeks 29–32
Live your identity
Alignment
Bring decisions, habits, relationships and leadership into greater congruence with who you say you are.
06
Weeks 33–36
Build the system
Design
Create the routines, boundaries, environments and structures that make alignment more natural and sustainable.
07
Weeks 37–44
The core deliverable
I AM Studio ™
Bring the journey together in your own language and voice, then practice, observe, refine and embody your consciously created identity.
08
Weeks 45–48
Continue beyond the program
Sustain
Integrate the complete SOFI framework into daily life and leave with a sustainable practice for continuing the work.
Awareness → Healing → Choice → Creation → Alignment → Design → I AM Studio
™
→ Sustain
The Destination of the SOFI Journey
What is the I AM Studio ™ ?
The I AM Studio ™ is the single core deliverable of Swords of Illumination ™ Group Coaching.
It is a personalized identity and subconscious-reprogramming practice created from the work you complete throughout the 48-week journey.
Your identity · Your language · Your feelings · Your voice
You bring together your consciously created identity, purpose, defining characteristics, important life roles, emotional qualities, values, decisions and desired outcomes.
You record those identity distinctions in your own words and your own voice. They are then developed into a personalized meditative audio practice designed to help you repeatedly reconnect with, reinforce and embody who you have consciously chosen to be.
Core identity
Purpose and mission
Role distinctions
Defining qualities
Values and decisions
Chosen emotional states
Desired outcomes
Your own recorded voice
What makes it different?
Most I AM technology begins with the words. SOFI begins with the work required to make those words yours.
A conscious statement may sound desirable while remaining completely incongruent with the deeper programming operating beneath it. That is one reason someone can repeat positive language for months while continuing to experience the same triggers, behaviors and results.
Why much of what people have already tried does not last
- The language was written by somebody else.
- The statement focuses on a desired result without addressing the identity creating it.
- Old emotional interference and subconscious beliefs remain untouched.
- The recording becomes passive listening rather than lived practice.
- There is no process for observing resistance or refining the language.
- Behavior changes temporarily, then returns to the identity already programmed beneath it.
Why the SOFI I AM Studio ™ is different
- Your language emerges from a structured journey of awareness, healing, choice and identity creation.
- Your Studio focuses on the person creating the outcome, not only the outcome itself.
- You use your own words, emotional qualities and recorded voice.
- The identity is connected to behavior through alignment and practical design.
- You observe your experience, gather evidence and refine what you have created.
- The Studio becomes a living identity practice rather than a static audio file.
01
Personal language
Statements created from your own identity work rather than a generic script.
02
Emotional connection
Language connected to the feelings and qualities of the identity you are creating.
03
Consistent practice
A regular meditative practice that supports repetition, focus and remembrance.
04
Behavioral application
Beingness and doingness brought together so the identity becomes experience.
05
Evidence
Notice where your experience is changing and where old programming remains active.
06
Refinement
Update the language as your awareness and identity continue to develop.
07
Remembrance
Reconnect with who you have chosen to be more often than you forget.
08
Evolution
A personalized identity technology capable of developing as your life changes.
The objective is not merely to listen to who you say you are. The objective is to become increasingly congruent with who you say you are.
The SOFI Experience
Deep personal work, held inside a committed group.
You will not be doing this alone.
01
Weekly live coaching
One structured live session each week on Zoom, usually approximately 60 minutes, including wins, teaching, guided discussion and focused application.
02
Optional Integration Calls
Additional 30-minute calls offer an optional space to ask questions, clarify teaching, work through resistance and receive extra support.
03
Maximum 12 participants
The cohort is intentionally small enough for interaction, contribution, meaningful relationships and genuine depth.
04
Private Skool community
A confidential online space containing replays, resources, practices, homework, discussion, questions and participant wins.
05
Daily integration
The weekly session creates awareness and direction. Your personal application is where the work becomes embodied. Consistency matters more than intensity.
06
Trained Samurai Success coaches
Each cohort is guided by a coach trained and approved to deliver the SOFI process, with David remaining the best-selling author and steward of SOFI.
What becomes possible?
When the patterns creating your experience change, your experience can begin to change.
SOFI does not promise a particular external result. It provides an opportunity to change the identity, emotional patterns, choices and behaviors from which your results are created.
Greater awareness of the patterns influencing your reactions.
Less emotional intensity around past events and present triggers.
Greater peace within yourself and your relationships.
Less judgment, comparison, control and overthinking.
Greater clarity about who you choose to become.
More congruent decisions, habits and behavior.
Renewed confidence, purpose and direction.
An identity practice you can continue beyond the program.
The program provides the process and opportunity. Your results are created through your participation and application.
Choose Your Level of Support
Your Investment in Transformation
Every option includes the complete 48-week SOFI group coaching journey and the creation of your personalized I AM Studio ™ meditation track. The difference is the level of personal support, continued access and integration you choose around the core experience.
$4,995
per month
$60,000 annually
UK reference: £3,700 per month · £44,400 annually
$1,250
per month
$15,000 annually
UK reference: £950 per month · £11,400 annually
Monthly investment is made across 12 months. USD is displayed first, with the established UK program rate beneath.
Enhanced Experience Rate
The Most Personally Supported SOFI Experience
$
900
per month · 12 months
£595 per month
82% saving against equivalent private 1:1 coaching
Includes
- The complete 48-week SOFI journey
- Weekly live group coaching sessions
- Optional 30-minute Integration Calls
- Private SOFI Skool community
- All SOFI resources, tools and practices
- A copy of Swords of Illumination ™
- Creation of your personalized I AM Studio ™ meditation track
- Lifetime access to your I AM Studio ™
- One private 1:1 Integration Session every month
This is for: You want the full group experience combined with consistent private support, personalized integration and direct accountability throughout your journey.
This is not for: You are not prepared to engage fully with both the group process and the deeper private integration available to you.
Choose the Enhanced Experience
Most Chosen
Standard Rate
The Complete SOFI Journey with Continued Access
$
600
per month · 12 months
£395 per month
88% saving against equivalent private 1:1 coaching
Includes
- The complete 48-week SOFI journey
- Weekly live group coaching sessions
- Optional 30-minute Integration Calls
- Private SOFI Skool community
- All SOFI resources, tools and practices
- A copy of Swords of Illumination ™
- Creation of your personalized I AM Studio ™ meditation track
- Lifetime access to your I AM Studio ™
Does not include
- Monthly private 1:1 Integration Sessions
This is for: You want the complete SOFI experience and lifetime access to the personalized identity meditation track you create during the journey.
This is not for: You require monthly private coaching and a higher level of individualized support alongside the group experience.
Choose the Standard Experience
Access Rate
A More Accessible Route into the Complete Journey
$
300
per month · 12 months
£195 per month
94% saving against equivalent private 1:1 coaching
Includes
- The complete 48-week SOFI journey
- Weekly live group coaching sessions
- Optional 30-minute Integration Calls
- Private SOFI Skool community
- All SOFI resources, tools and practices
- A copy of Swords of Illumination ™
- Creation and use of your personalized I AM Studio ™ meditation track during the program
Does not include
- Lifetime access to your I AM Studio ™ following the program
- Monthly private 1:1 Integration Sessions
This is for: The Access Rate makes it possible for you to participate fully in SOFI and you are prepared to become an active, engaged member of the community. This rate carries an ambassador expectation: when ready, you will be invited to share the work responsibly and introduce aligned people to future showcases.
This is not for: You are seeking a reduced rate without the commitment, participation or ambassador responsibility associated with this level.
Apply for the Access Rate
Whichever level you choose, the core journey remains the same. You will be supported to illuminate the programming shaping your current reality, heal what no longer serves you, consciously create your identity and become increasingly congruent with who you say you are.
USD is displayed as the primary program currency. GBP figures are established UK program reference rates and are not live foreign-exchange conversions. Any applicable taxes, VAT treatment and final payment terms will be confirmed before enrollment.
90
Day value assurance
Enter the program with commitment, not fear.
If, within the first three months, you do not see the value of the program, you may request a full refund. Complete terms will be provided before enrollment.
Frequently Asked Questions
Before you decide.
Forty-eight weeks is a real commitment. These are the questions people most often ask before attending a showcase.
View Showcase DatesA structured 48-week group-coaching journey focused on awareness, healing, conscious identity creation, practical alignment and integration. The journey culminates in the creation and embodiment of your personalized I AM Studio ™ .
Your personalized I AM Studio ™ . The program helps you develop the awareness, healing, identity language, alignment and personal systems required to create it truthfully, then use it as an ongoing identity practice.
No. It is created from the identity work you complete throughout the program. It uses your identity distinctions, language, emotional qualities, roles and voice. You then apply, test and refine what you have created through lived experience.
Somebody else’s language may not reflect your identity, beliefs, values, emotional experience or connection to Source. SOFI helps you do the deeper work required to create language that is personally meaningful and congruent with who you choose to become.
The core live commitment is one group-coaching session each week, usually approximately 60 minutes, plus a short personal integration practice. Optional 30-minute Integration Calls provide additional support but are not required attendance.
Sustainable transformation involves multiple stages. You need time to see a pattern, understand it, heal what created it, choose something different, create a new identity and integrate that identity into your life. The I AM Studio ™ is most powerful when created from a genuine process rather than rushed into existence.
No. You need to be open to exploring how your conscious mind, subconscious programming and connection to Source influence your experience. The program is not affiliated with one religion or belief system.
No. SOFI is a coaching and personal-development program. It is not a substitute for psychotherapy, medical treatment or crisis support. Participants should continue working with appropriately qualified health or clinical professionals where necessary.
Breakthroughs do not come only from the coach. The observation, experience or question of another participant can reveal something you may not have seen alone. The cohort amplifies the work rather than reducing the level of support.
A maximum of 12 participants. This creates enough diversity for powerful shared insight while preserving depth, interaction and personal contribution.
Yes. The cohort size enables participants to contribute, ask questions and receive guidance. Optional Integration Calls provide additional support. The Enhanced Experience also includes one private 1:1 Integration Session each month.
Yes. The I AM Studio ™ is the central deliverable and destination of the complete SOFI journey. The difference between investment levels concerns ongoing lifetime access and additional personalized support.
All participants complete the program with a personalized I AM Studio ™ and a plan for sustaining the work. Participants at the Standard and Enhanced Experience Rates retain lifetime access to continue using and evolving their identity practice.
No. SOFI provides an opportunity, a process and a supportive environment. Your results will reflect your engagement, honesty, consistency and application.
That is not a disadvantage. You are not joining SOFI to discover a fixed identity hidden from you. You are learning to consciously create who you choose to be.
If, within the first three months, you do not see the value, you may request a refund in accordance with the program terms. Complete terms will be provided before enrollment.
Upcoming Journey Timeline
Upcoming SOFI Cohorts
Planned start dates and Head Coaches.
Begins
Region
Head Coach
September 2026
North America
David C. Olcott
September 2026
Europe
Ryan Hartley
January 2027
North America
Matt Hepfinger
January 2027
Europe
Ryan Hartley
Free 30-Minute Live Showcase
Come curious. Leave clear.
Before deciding anything, come and understand the work. Nobody will ask you for payment during the showcase. If you want to continue afterwards, you will receive a clear next step. If you decide it is not for you, you will not be chased.
Understand what Swords of Illumination
™
is.
See how the 48-week journey leads to the I AM Studio
™
.
Review the investment levels transparently.
Ask your questions live.
Time zones are displayed geographically from west to east: PT → MT → CT → ET → UK . Cohorts are limited to 12 participants. Attending a showcase does not obligate you to join.
Final Invitation
You do not have to keep becoming the person your past programmed you to be.
You can heal what continues to pull you backwards. Release reactions, habits and behaviors that no longer represent you. Consciously create who you are, align the way you live with that identity and build the I AM Studio ™ that helps you remember and embody it.
SOFI will show you the process.
Reserve Your Free Showcase Place
Come curious. Leave clear.
No pressure. No chasing. One opportunity to understand the work and decide whether it is your next step.